Required, Technology - Written by on Tuesday, April 26, 2011 19:36 - 0 Comments

Capgemini CEO: Business Schools Need To Embrace Technology More Firmly

(Source: Financial Times)
Businesses and banks are moving their way toward embracing the digital revolution and so should business schools, writes Tom Blacksell, CEO of Capgemini Consulting in the UK, writes in The Financial Times. He points to the Open University Business School as a model that exploits new technology and delivers impressive content via YouTube GoogleU and iTunesU. Mr. Blacksell calls for more and better technology practices:

“Business schools that fail to recognise the ubiquity of new technology, or fail to exploit the benefits of online learning, risk lagging behind not only the students they aim to teach but also the recruiters who come to these schools in search of MBAs. They may also find that a lack of familiarity with new technology puts them at a disadvantage when trying to attract corporate clients in the competitive executive education market.

We must not repeat the mistakes of the 1980s, when a lack of urgency in connecting computer science with prevailing teaching hindered the progress of essential productivity tools – word processing and spreadsheets – in reaching the business mainstream. The consequences of this are still being felt today as we shift slowly from business cultures focused on a hierarchy of access to information towards those based on the free access and exchange of ideas and content.

The best schools embrace the fact that today, virtual learning means real education. It is up to the rest of the business school establishment to follow suit.”


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