Domestic, For-Profit, Recruitment, Required, Retention Rates, University & College - Written by on Monday, August 22, 2011 14:39 - 0 Comments

For-Profit Sees Enrollment Plummet Double-Digit Percentages

photo: flickr user QXZ

by Elbert Chu


Critics of the new for-profit regulations who say the rules were too soft, might want to tune into some of the earnings calls from this reporting season. We’ve covered the pain here (1,2,3,4). The overwhelming trend across the board was steep double-digit declines in new student enrollments. These difficulties are attributed to economic pain, changes in compensation changes in recruitment yet, and increasing attempts to filter out students who potentially would dropout. The largest schools were hit hardest. The Chronicle of Higher Ed’s Rachel Wiseman reports:

To comply with new federal regulations, Phoenix has adjusted its recruitment and marketing practices over the past two years, eliminating financial incentives for recruiters that are barred by new federal regulations and instituting a new orientation process to weed out the students most likely to leave their programs before completion. Roughly one-fifth of prospective students now opt out after beginning the university’s orientation workshop, and the company attributes about 8 percent of the 40.5 percent decrease in new-student enrollment to orientation dropouts.


via Chronicle of Higher Education


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