Domestic, Ethics, For-Profit, Friend, Fraud, or Fishy, Investors, Recruitment, Required, Students, University & College - Written by Paul Glader on Monday, September 19, 2011 15:00 - 0 Comments
Tales Of A For-Profit Lead Generator Turned Whistleblower
The Chronicle of Higher Education had a good story earlier this month about a man named James Soloway, who worked for a lead generation company. He described some of the practices to the Chronicle and they explain it in the piece and in his attached email. It’s worth reading. It’s worth sharing. For-Profit colleges and their lead generation contractors have to stop this kind of behavior if their industry is to have any kind of respect and profits in the future.
(Online Search Ads Hijack Prospective Students, Former Employee Says – by Josh Keller- Sept. 7, 2011)
Last year, James Soloway called hundreds of prospective students per day on behalf of a company that placed advertisements on Google and Bing. The ads promised to help students contact the admissions offices of public colleges if they filled out an online form and included their phone number.
He told students that they would hear from their preferred public college, even though they almost never did. In the meantime, he said, they should consider attending a for-profit college—such as Kaplan University and Westwood College.
Most of the prospective students were confused. Some hung up. But sometimes the pitch worked. Some people, especially high-school students, believed he was an educational counselor and gave weight to his recommendations, he says.
The story shows new details of how lead-generation companies operate, or at least operated, by placing misleading search ads to lure students. Mr. Soloway worked for one of those companies called Vantage Media during 2010. Vantage contracted with a call center Mr. Soloway worked for called Inspyre Solutions. He says he was not aware, initially, that the lead generation firm was not connecting the students to public colleges. He quit his job and filed a complaint with the Federal Trade Commission this year about Vantage’s practices. These are the kinds of stories we want to hear at WiredAcademic. If you are a whistle-blower at a For-Profit university or a company that works with them, we would like to hear from you at Paul@WiredAcademic.com.
Link to Soloway’s note: http://chronicle.com/items/biz/pdf/James%20Soloway.pdf
Link to Chronicle Story:
Leave a Reply
We welcome Tips & Pitches
Latest WA Original Features
The Pulitzer Prize winning investigation newsroom digs into for-profit education.
- Interview: UoPeople Founder Shai Reshef On Edu Tech, Free Tuition & P2P Learning
- Cheating in School— How the Digital Age Affects Attitudes About Plagiarism [Infographic]
- U of Phoenix: Raises tuition, Enrollment drops, Still Making Plenty of Cash
- Guest Column from Hansoo Lee of Magoosh.com: SAT Scores are Falling – Now What?
- Edublog Award Winners For Mobile App, Web Tool, Wiki Tool
MARKET INTRADAY SNAPSHOT
- Education & Tech Companies We Follow
Cost of Education, Domestic, Education Quality, Ethics, For-Profit, Regulatory, Required, Students, University & College - Mar 11, 2012 21:17 - 0 Comments
More In For-Profit
- Heard: MOOCs Growing From Stanford to Georgia Tech to MIT to Udacity and Udemy
- Heard: California Applies Headlock, Begins Clamp Down On For-Profit Colleges
- Heard: Capella University On The Ropes But Planning For A Comeback In Round 4
- Hungry Hippos: For-Profits Gobble Up Half of Military Education Benefits
- Researchers Find Students At For-Profit Colleges More Likely To Be Unemployed
Blended Learning, Domestic, Elementary / Primary / Junior, Flipped Classrooms, High school / Secondary 2, International, Open Source Education, Required, School teachers, Startups, Students, Technology - Mar 12, 2012 19:04 - 0 Comments
More In Technology
- Opinion: Online Tutoring Disrupting Traditional Tutor Model, But Expanding The Tutor Industry
- The “Mathlash”: Mathmeticians Strike Back Against Silicon Valley’s Foray Into Math Edu
- Shantanu Sinha of Khan Academy Explains The Gamification Approach of Khan
- Fast Company Ranks The 10 Most Innovative Education Companies
- Must See: Interactive Tour of the Universe — Online Tool for Teachers and Gawkers
Domestic, Education Quality, For-Profit, Friend, Fraud, or Fishy, Required, University & College - Feb 10, 2012 16:36 - 0 Comments
More In Friend, Fraud, or Fishy
- Infographic & Video: Is America Witnessing A Growing Education Bubble? Part II Of II
- Investigative Opinion: For-Profit Kaplan University’s $250 Million Payout To Former Executives
- Heard: Mitt Romney Takes Money From, Offers Praise To Full Sail University Leaders
- Heard: New York Attorney General Is Investigating Pearson Education – NYTimes.com
- Guest Column: A Response To Occupy Wall Street’s View Of Student Debt