Domestic, Institutions, Markets, Not-for-Profit, Public education, Required - Written by on Thursday, December 29, 2011 18:49 - 0 Comments

Digital Fat Farms: Online Education Gains Heft To Tackle Obesity

july 4th stroll at priscilla beach

It’s a holiday season and the chances are you may be concerned about your relatives weight especially when you see he/she eating more food than everyone else at the table. Worse, you are not really sure how you will tell your relative that he/she should lose weight.

Now, you don’t have to confront them anymore. You can send them an anonymous email or open a link on their browser when they are not looking. Someone else will help your relative learn about the effects of obesity.

The Obesity Action Coalition (OAC), a national nonprofit charity dedicated to helping individuals affected by obesity is partnering with Obesity PPM, a consultancy committed to contribute to the reversal of the obesity epidemic to launch “a long-term online educational initiative to increase understanding of the complexity of obesity and its many causes.”

The Center for disease Control and Prevention states that in the U.S about 33.8 percent of adults are obese and no state has met the nation’s “Healthy People 2010″ goal to ensure that less than 15 percent population is obese. It is believed that the new initiative might help decrease the obesity level on nationwide.

In a Press Release, OAC reported that this partnership would look at “various factors both controllable and uncontrollable, impacting individuals affected by obesity.”

Running throughout 2012 and 2013, the initiative will take a three-pronged approach: a 14-part series of publicly available webinars, articles addressing aspects of Obesity PPM’s Twelve Pillars® model, and social media enriching the dialogue about each event topic. The first live online event will take place in late January 2012.

The Twelve Pillars® model describes the relationships between the two categories of factors that impact obesity: individual factors and population-level factors.  The six individual factors are cognition, addiction, nutrition, endocrinology and metabolism, exercise and activity level, and sleep, stress and immunity. The six population level factors are the education system and parenting, workplace and business culture, community and lifestyle planning, food policy, production and delivery, healthcare policy and delivery, and financial instruments and funding. 

OAC and Obesity PPM hopes to advance their common mission to reduce “weight bias, social stigma and discrimination.”

Source: Obesity Action Coalition



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