Corporate, Domestic, Required, Startups, Technology - Written by on Saturday, January 28, 2012 10:48 - 0 Comments

Education Goliath Pearson Makes Friends with Erstwhile Disrupters

Image representing Startup Weekend as depicted...

Pearson, the London-based education company with nearly $3 billion in revenue, wants to make friends with education startups. The goliath has never been shy in making acquisitions and partnerships with new innovative companies. So it comes as no surprise that Pearson wants in at Startup Weekend EDU, a grassroots mashup of educators, hackers and entrepreneurs out to hatch disruptive ideas over a weekend boot camp. Audrey Watters for Fast Company reports:

As a sponsor for the Startup Weekend Edu events, Pearson will be able to offer its participants insights into what it’s like to build and sell products directly to schools and school districts (arguably a missing piece from the process of Startup Weekend Edus thus far, as entrepreneurs at the events are often encouraged to bypass that process altogether and focus instead on building for teachers, students, and parents).  ”We have people who have built a lot of products and watched the market for a long time,” says Tom Hall, head of partnerships at Pearson’s Future Technologies and Partnerships.

In addition to its financial support, Pearson will provide mentors at the events, as well as additional guidance for startups that move forward with their projects after the weekend. Hall says Pearson will “plug them in to Pearson early on if they’re looking for distribution or sales relationships.”


via FastCoExist

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